A journey from traditional tailoring to lifestyle clothing
Mason’s has deep roots in the world of Italian tailoring, dating back to the '50s in the workshop of Marina di Carrara led by grandfather Vilmo, a renowned pattern maker. Creative ingenuity and a love for fashion were Mr. Vilmo's trump cards, a reference point of that era for those seeking elegance and Italian identity through the garments of Facis, a prestigious Italian brand born in the '30s.
Vilmo was a beacon of style in a city like Carrara, already known as the world capital of marble and a hub of new trends. In this vibrant context of cultural and commercial inspiration, Giorgio Martini, Vilmo's son and future founder of Mason’s, began his venture into the world of clothing. Thanks to his father's legacy, Giorgio developed a remarkable aesthetic sense and a strong entrepreneurial mindset, which led to the birth of two precursors of Mason’s: Nemart and Red Jacket.
Inspiration
Childhood spent among the fabrics and needles of the paternal atelier, transoceanic travels, and a progressive vision of fashion are the pillars upon which Giorgio Martini founded the company Foster S.p.A. In 1974, during a trip to South America, Martini discovered a series of military uniforms belonging to the Colombian liberation army: the potential of those garments for creating a civilian and practical wardrobe did not escape him, giving rise to the Mason's brand.
Martini was fascinated by the essentiality and functionality of the military uniform, made of sturdy Cotton Libertador, a material that acquires a unique character over time. Iconic figures like Ernesto Che Guevara and Fidel Castro became symbols of Mason's identity, embodying the aspiration for freedom encapsulated in the strictness of the military uniform. Martini's insight led to the transposition of the practicality of the military uniform into an everyday wardrobe, making Mason's an emblem of functional aesthetics, with a cargo pant capable of living multiple stories, bearing witness to the lives of those who wore it.
Mason’s Today
Mason's is a brand with a strong and precise identity, which has evolved from its original military-sporting inspiration. Today, the brand is internationally appreciated for its Italian heritage, sartorial elegance, and customer focus.
The Martini family's mission is to combine tailoring expertise, cutting-edge design, and a constant search for the finest materials to offer high-quality garments, in line with current trends but with that timeless, unique, and authentic touch.
The Mason's brand is now an indispensable reference for its consumers. It is available not only in the most renowned multibrand boutiques and department stores in Italy and abroad, but also in the flagship stores of Milano and Forte dei Marmi. A notable aspect is also the brand's distribution through its e-commerce platform, an innovative platform that tirelessly operates to satisfy international clientele, supported by excellent customer service.
Mason's is first and foremost an Italian brand, transferring the richness of its roots into a lifestyle brand that reflects love for the homeland, the culture of beauty, and the art of living the wonder of what surrounds us, be it art, landscape, or exquisite food. These elements create images and values that resonate with the Mason's consumer, offering a range of garments in which they can recognize and reflect themselves.
Mason's continues to build its success on a long history of passion, tailoring, and innovation, creating garments that are not just clothes but true symbols of style and quality. The brand is more than a label; it is a way of life and expressing one's personality, on a journey that continues for generations, from the traditional tailoring of Vilmo Martini to Mason's present-day vision as a lifestyle brand. A journey of passion, creativity, and love for fashion.
