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Floral prints in the Flower Icon men's line from Mason's spring summer 2023 collection

The floral prints in the Flower Icon men's line from Mason's

The warm season ignites our senses and makes us crave for lightness, color and novelty.This year again, the floral fashion trend is confirmed to be one of the strongest trends so much so that it has managed to conquer even 'menswear. Floral prints are thus a fashion evergreen and are extremely versatile, vibrant and bring with them cheerfulness and vitality.

Mason's Flower Icon line of men's SS23 collection fits perfectly into this context: the brand offers cargo pants, cargo Bermuda shorts, men's polo shirts and field jackets with floral patterns either in bright colors but well blended together or with tone-on-tone floral themes. The flower is a stylistic feature of the brand, which throughout its history has always used it in both women's and men's collections to give a fresh, light and summery look to its garments.

This year Mason's has chosen an enchanted place to shoot the floral-printed dresses of the Flowers Icon line for men: the set is located among the caruggi of Portovenere, a garden overlooking the sea, where blooming poppies peek out from the bright green grass, giving a bohemian and romantic touch to men's outfits.

Mason's Flower Icon line

Mason's floral print suits are versatile and suitable for every occasion both in everyday life and for more elegant occasions: no matter if it's a suit with a masculine cut and floral pattern or cargo pants paired with a short-sleeved polo shirt, flowers are the undisputed protagonists of the latest advertising campaigns and consequently of street fashion.

In an ever-changing fashion world, the company always offers garments that are on-trend, beautiful to look at and comfortable to wear. Meeting the needs of an international and attentive male audience is one of the brand's main goals, and certainly wildflowers clothing is confirmed as the most popular and beloved choice of our most loyal consumers.

Therefore, the floral clothing offered by Mason's is suitable for different occasions, and our personal shoppers would like to advise you on the perfect look to properly match this fantastic theme.

For an informal occasion, such as a walk or a summer drink with friends at sunset, you can choose the men's palm print pique polo shirt, Print model. This summer polo shirt is finished with sophisticated details, such as contrasting fabric undercollar and buttons in different colors, features that make it a classic garment that cannot be missed in the men's spring-summer wardrobe. For a complete outfit the T-shirt can be paired with cargo bermuda shorts, Chile model in the same pattern.


For an outdoor, gritty, urban look, on the other hand, we recommend the men's cotton shirt jacket with floral pattern, Flyshirt model: the versatile and irreplaceable men's overshirt that can work both as an outerwear and as a lining under heavier garments. The Flyshirt features flap pockets to hold necessities and a shirt collar and can be paired with the men's tencel cargo bermuda shorts, model Snake Jog in the same pattern.



Undoubtedly, the floral clothing proposed by Mason's is suitable for different situations and we suggest you browse our site to be inspired in your shopping by our outfit proposals and combinations so that your wardrobe is perfectly in tune, colorful and on trend.