Three female icons of the past who still inspire Mason's today
Mason's dedicates some pants from the Fall Winter 2024 collection to female icons who, thanks to their charisma, aesthetic taste, personality, and moral values, revolutionized the history of their time, conquering audiences worldwide and leaving an indelible mark. These women are: Jacqueline Kennedy, Evita Perón, and Jane Birkin.
In honor of Jacqueline Kennedy, Mason's has created the chino pants, Jaqueline Curvy model, relaxed fit. Jackie Kennedy is the international icon of the 1950s who made “Capri style” a timeless must-have. At the time, Capri style was synonymous with summer, freshness, and elegance and consisted of light-colored garments paired with sandals or ballet flats to create a perfect outfit for strolling the streets of the island in the Gulf of Naples. Jackie Kennedy was often seen on the island wearing a pair of white cigarette pants with ankle cuffs, simple cut lightweight tops, the inevitable headscarf, and sunglasses.
Mason’s Jaqueline chino pants are inspired by this style and feature a cutting-edge smart fit that combines a mid-rise waist with a flattering shape at the hips, making these garments perfect for every body type. The brand offers them in solid colors, camouflage, and floral patterns to give its customers a wide selection and versatility.
Evita Perón, the second wife of President Juan Domingo Perón and First Lady of Argentina from 1946 until her death in 1952, is still a figure of popular veneration thanks to her political achievements. From actress to politician, Evita became the spokesperson for the Argentine people, fighting for their rights and dignity. Her humble origins, determination, and desire for justice and change accompanied her on a path of social revolution that deeply altered the course of a country plagued by poverty and political instability.
In honor of her courage, Mason's dedicates to her the cargo pants, Evita model, curvy fit, a pair of pants that fit snugly around the hips and loosely on the legs, with an elastic hem for ease of movement.
Last but not least is Jane Birkin, a British-born French actress, singer, and filmmaker. Perhaps it was her carefree attitude, her casual yet undeniably classy appearance, and her disregard for the external world that elevated her to the role of a 70s style "icon." A symbol of innate elegance and class, the Hermès maison designed the famous 'Birkin' bag for her in the 1980s: versatile, spacious, and rectangular in shape, it quickly became a favorite among women.
Inspired by Jane Birkin’s persona, Mason’s created the Birkin curvy fit cargo pants: practical, sexy, and feminine.
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