Floral prints: the fashion trend for Spring-Summer 2023

As seasons change, so do the fashion trends. This year, one of the most beloved trends in the world of women's clothing are floral print dresses. Flowers, symbols of rebirth and vitality, make a strong comeback in the fashion scene, bringing a touch of color and femininity to women's outfits around the world.

Floral print dresses are perfect for any occasion, from everyday life to more elegant ceremonies. It doesn't matter if it's a short or long dress, with long or short sleeves, a V-neck or round neck: flowers are the undisputed stars of this season and are suitable for enhancing any type of silhouette.

In this article, we will discover:

• Introduction to floral prints and their history in fashion
• Fashion trends: floral prints on the catwalks
• How to combine garments with floral prints from Mason's Icon Flower line for a perfect look
• Floral prints: suitable for all occasions?
• Mason's goal

The origins of floral prints

Floral prints are a timeless fashion staple. They are versatile, romantic, feminine, and evoke the arrival of spring, bringing with them joy and vitality. But where does the love for these prints come from? Their origin dates back to the early 1800s, when they began to be used on silk and other lightweight fabrics. Since the late nineteenth century, the floral pattern began to spread on dresses, shirts, and accessories, becoming one of the most appreciated decorative motifs.

The floral fashion trend

Floral prints have always been present in fashion, but every year the catwalks show us new interpretations of this decorative motif. In the Spring-Summer 2023 season, floral prints have been interpreted in multiple ways: from somewhat abstract compositions, to more realistic and detailed prints, to tone-on-tone prints. For example, one of the strongest trends for this season is maxi floral prints, used on dresses, tunics, and kimonos.

Floral prints will also be present on sportswear and more elegant garments, such as silk jackets and pants. In general, the floral prints of the Spring-Summer 2023 season will be characterized by a wide choice of vibrant colors like lemon yellow, cyclamen pink, orange, and red. In any case, it will be important to combine floral print garments with the right accessories and the right colors to avoid creating a confusing look.

Mason's Icon Flower line

The floral theme has always been a classic in fashion, and for the summer season, it is one of the most loved and popular trends. The Icon Flower line by Mason's fits perfectly into this trend, offering floral print dresses in bright and fun colors that evoke summer and lush nature. This line is indeed a riot of colors, shapes, and historical and playful patterns for garments that will make you escape from routine and catapult you into an endless summer.

The best-selling model of this line is the chino pants Jacqueline Curvy, available in both capri version and bermuda, featuring floral patterns as well as details and embroidery, and can be paired with poplin and viscose shirts in the same prints or solid colors, like the Adelle MM shirt model.

For our customers who love long floral dresses, Mason's has created romantic viscose and poplin dresses such as the floral pattern dress, Nicole Dress model, available in two variants. The variant with wildflowers is one of the most loved models of this trend: thanks to its versatility, it can be worn on different occasions, transitioning effortlessly from a family lunch to an evening event. This garment is naturally suited to be paired with different accessories and footwear depending on the style and context in which it is worn. For a casual look, for example, you can opt for flat sandals or sneakers and a shoulder bag, while for a more formal occasion, the dress pairs perfectly with heeled sandals, an elegant clutch, and discreet jewelry.

All occasions to wear garments with floral patterns

Floral prints may seem too informal or too romantic, but in reality, they can be suitable for many different occasions, depending on how you choose the combinations and garments. Here are some suggestions from our stylists.

For a formal occasion, such as a wedding or an important event, you can choose a long dress with floral prints, paired with elegant décolleté shoes and a clutch. For a more informal occasion, like a brunch with friends or a garden picnic, you could choose a pair of floral print pants, paired with a simple white shirt and ballet flats.

For an office look, you can choose a tone-on-tone floral print dress, paired with a black blazer and medium-heeled shoes. In any case, it is important to remember to choose the right accessories to complete the look, without overdoing it.

Mason's goal

In an ever-changing world of fashion, Mason's objective is to propose garments that are always up-to-date and avant-garde, capable of satisfying the needs of an attentive public in search of a style that is always fresh and modern: all this is reflected in the garments of the Icon Flower line for women composed of trousers, Bermuda shorts, long dresses and blouses.

In general, Mason's floral clothing is suitable for many different occasions, but it is important to choose the right garment and match it with the right accessories to avoid creating a look that is too exaggerated or informal. In short, the Icon Flower line is the perfect choice for those who love floral print dresses and want to feel instantly on holiday, anytime and for any occasion.

Come and discover all the items in the collection in our online shop or in our physical shops, and get ready for a summer of Mason's style and fashion.