Lyocell fabric: an eco-chic choice for your wardrobe

Today, our customers feel the need to purchase increasingly eco-friendly products without having to renounce style and fashion. This is why Mason's carefully selects raw materials, favouring those with a reduced environmental impact, in respect of nature and the environment. Lyocell fabric, also known as tencel, is among the raw materials used for the production of the most iconic garments in the collection: such as cargo trousers and chino trousers.

The topics covered in the article will be:

• Introduction to lyocell fabric: what it is and how it is produced
• The characteristics of tencel: breathability, resistance and versatility
• The sustainability of lyocell: an environmentally friendly fabric
• Tencel garments from Mason's SS23 collection
• How care for lyocell garments: tips for washing and maintenance
• Conclusion: lyocell as the ideal choice for an eco-friendly wardrobe

What fibre is lyocell and how is it produced?

Tencel is a semi-synthetic fibre: its origin is natural and requires the use of specific techniques to be processed. This fibre is produced from wood, in particular from eucalyptus trees, but in recent years trees such as birch, bamboo and oak have also been used.

First the wood is chopped, which is then treated with chemicals that alter its shape but not its chemical structure. The resulting pulp is heated, shredded, filtered and finally spun and the result is a fine, strong fibre ready for weaving.

Breathability, durability and versatility

The lyocell fabric is very high-performance and has numerous peculiarities that make it particularly popular in the clothing industry. The most important of these are the following:

• Breathability: this fibre is able to absorb and quickly release moisture, keeping the skin cool and dry, which makes it perfect for making garments suitable for the summer season or for sportswear
• Resistance: Compared to other natural fibres resistant to wear and tear and creasing, thus ensuring alonger lifethis reason, garments made of tencel are an excellent ally for a consumer with a hectic andbusylife This makes
• Versatility: tencel can be coupled with a wide range of other fibres, so as to create soft but durable garments of different weights, ranging from light silks to heavier wools.This revolutionary fabric, due to its fluidity and verstaility, is perfectly suited for making dresses, skirts, shirts and trousers.

Eco-sustainability
One of the most interesting aspects of lyocell fabric is its eco-sustainability, making it an ideal choice for those who want an eco-friendly wardrobe. Here are some of the reasons why it is considered a sustainable fabric:

• Production: with low environmental impactit is produced through a closed process, in which the solvent used to extract the cellulose is recovered and 99.5% reused.Thissignificantlyreduces the consumption of water and energy, as well as the pollution resulting from production
• Renewablematerial: is produced from wood cellulose from certified, sustainably managed forests. This means that the base material is renewable and does not contribute to deforestation
• Biodegradability: the garments made are completely biodegradable, as the fibre is of natural origin.Furthermore, the production process does not use harmful chemicals that could remain in the fabrics and damage the environment during the decomposition phase

Mason's men's and women's tencel trousers

 The time has come to suggest an outfit for men and women by Mason's.

For our consumers who want a garment in full spring style, we recommend the women's tencel, curvy fit cargo trousers, model Evita. This trouser features tone-on-tone floral embroidery and its fit that is more snug on the hips and softer on the leg, making it comfortable and suitable for all body types. The tencel Evita trousers can be paired with a long-sleeved shirt in tone-on-tone viscose for a boho-chic outfit.

For men, we recommend the tencel and cotton chino jogger trousers, New York model, regular fit: a classic garment designed for a consumer who needs a stylish chino jogger with a comfortable fit, made so thanks to the fit and the drawstring waist detail. You can pair this chino jogger with the Leopardi polo shirt to take on spring summer 2023 in style

Washing and maintenance

 To keep the characteristics and quality of lyocell garments intact, it is important to follow some simple rules in care and maintenance. Here are some useful tips from our experts:

• Washing: in general, tencel garments can be machine washed at moderate temperatures (maximum 30-40°C), using a mild detergent and a delicate garment programme.Avoid using bleach and fabric softeners, as they may damage the fibre
• Drying : to prevent the fabric from warping or shrinking, it is advisable to dry lyocell garments in the open air, avoiding If you prefer to use the tumble dryer, select a low temperature programme and reduce the dryingtime
• Ironing: tencel is crease-resistant, but if it is necessary to iron the garment, use a steam iron with the temperature set to "synthetic" or "delicate".Iron the garment inside to avoid damaging the surface outside

By following these simple tips, your tencel garments will retain their beauty and functionality over time.

Lyocell as the ideal choice for an eco-friendly wardrobe

 Lyocell fabric is an excellent choice for those who wish to combine style, comfort and sustainability in their wardrobe. Thanks to its unique characteristics, such as breathability, resistance and versatility, it lends itself to the creation of garments suitable for all occasions, from informal days to the most elegant events. Moreover, its eco-sustainability makes it an environmentally responsible choice, helping to reduce the ecological impact of the fashion industry.

Choosing Mason's garments made with this fibre means embracing an eco-chic lifestyle, without compromising the elegance and comfort expected of quality clothing. For us, creating a luxury brand means combining art, design, tailoring tradition, innovation and technology while respecting the future of our environment.